Business Administration Marketing – International Black Sea University

Program Overview

The Marketing program combines theory and practice to develop experts capable of designing and executing strategic marketing initiatives aligned with market demand. Students engage in interactive seminars, case studies, and project-based work supported by problem-based learning. The curriculum emphasizes market research, brand management, digital communications, and analytics, preparing students for real-world challenges and diverse career paths in marketing.

**Awarded Degree:** Bachelor of Business Administration – Marketing

**Discipline:** Business Administration

**Duration:** 3 years

**ECTS Credits:** 180

**Language of Instruction:** English

**Delivery Mode:** On-Campus

**Tuition Fee:** $4,500 (per_year)

**Application Fee:** $250

**Accreditation:** Accredited by the National Center for Educational Quality Enhancement (NCEQE), Georgia

**Career Opportunities:**

– Marketing specialist

– brand manager

– market researcher

– digital marketing analyst

– social media manager

– advertising executive

– product manager

– public relations officer.

**Learning Outcomes:**

– Develop marketing strategies

– conduct consumer and market research

– design and manage branding projects

– apply digital and social media marketing tools

– analyze marketing data for decision-making

– communicate marketing concepts effectivelyز